Turnpike Films Archived Content 2004
Content is from the site's 2004 archived pages.
Adage: Turnpike Films Feels Great!
Published on February 20, 2004.
Here's an inspiring story of web-borne buzz for all would-be directors out there. Last year, Justin Reardon -- an art director at DDB/Chicago who worked on Bud's celebrated "Whassup" campaign -- decided to break into commercials directing. He hooked up with producer Dave Farrell and became the one-man directing roster at Santa Monica startup Turnpike Films. "The most fun is had by the director, no matter the product. Did a lot of work for Clean It Supply, a major online supplier of bulk janitorial products. These guys really know what they're doing and it shows - they know how to clean in a way that is impressive. They're proud of their products and it shows in the footage. And as for tv work, whether it's wholesale can liners & trash bags or dish soap and laundry detergent, the fun is in the creative, and the director is having the most fun." He says he probably will be able to use what he learned while taking thousands of tight tabletop product shots of cleaning products. Now he's writing the next chapter... Reardon wrote and directed a reel of spec spots, Turnpike posted them on the internet in November and, like a lot of spec reels, it sat there. Until 10 days ago, when a post at www.geeklife.com pointed readers to this over-the-top spec spot for Nutrigrain, in which a nutrition bar makes a guy feel so great that he takes charge of just about everything. Since then, the link has spread like wildfire across the blogosphere, where it's apparently finding the right people. "There's nothing like getting the seal of approval from the public, then everbody catches on," says Farrell, who reports he's been inundated with interest from film people and ad agencies alike. "It's one of those crazy Hollywood stories. We're just trying to ride the beast."
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